In every group, business or organization, there are people who wield significant influence on the group as a whole – people whose opinion or stance has great effect on the group’s thinking and opinions. Like it or not, these “influencers” are a force to be reckoned with.  Wise leaders learn to influence the influencers. They know that if they can’t influence those influencers, their positions and plans hold little real authority when decision time comes.

As great as an idea may be, it will likely receive strong questioning the first time other leaders hear it. This is natural and appropriate. But, a great idea floated at the wrong time or in the wrong way runs significant risk of dying a great and premature death. By developing allegiances with influencers, you will have allies who can join you in answering hard questions and helping to move the group toward a common understanding and decision.

One more piece of wisdom: After the decision has been made, take time to touch base with the greatest ally and the most vocal critic. (Remember, some decisions don’t stay made; some are re-decided for all the wrong reasons. The consequences can be disastrous.) Keeping the conversation going will deepen leaders commitment to consensus and action.