What's thwarting American innovation? Too much science.

As dean of the Rotman School of Management at the University of Toronto, Roger Martin is throwing down the gauntlet to companies who hope to analyze and strategize their way out of a recession by bringing in armies of standard management consultants. “You'll get what you pay for,” he warns, and it won't be innovation.

"The business world is tired of having armies of analysts descend on their companies," he says. "You can't send a 28-year-old with a calculator to solve your problems." The problem is that corporations have pushed analytical thinking so far that it's unproductive. "No idea in the world has been proved in advance with inductive or deductive reasoning," he says.

The answer? (Be warned: this sounds more than a little self serving!) Bring in the folks whose job it is to imagine the future, and who are experts in intuitive thinking. J