“Technology facilitates communications, it doesn't define it. We define communications. People do. We look for information that is relevant, timely and compelling to us and our lives. We look for experiences that are interesting or valuable for us to be a part of. We buy (or borrow, or steal) stuff that we value. But technology -- that just makes it easier to get information, experiences, and stuff. So while the tools are helpful, and new, robust, powerful sets of tools will certainly impact the way people get and share information with each other, you can't assign the responsibility for changing communications to a set of tools.” - Brian Reich, FastCompany Expert Blogger