Imagen Consulting http://imagenconsulting.org Strategies to Help Leaders, Businesses, and Teams FOCUS and THRIVE. posterous.com Thu, 30 Jun 2011 14:25:00 -0700 Want Change? Try A New Path http://imagenconsulting.org/59176971 http://imagenconsulting.org/59176971

Imac
As I was drooling over the new iPad2 the other day, I started thinking about the original iMac that is sitting somewhere toward the back of my storage unit. Enormous (and soooo heavy) by today’s computing standards, my bright blue iMac (along with millions of green, orange, pink, purple others) changed Apple’s trajectory. They started down a new path. They did internally exactly what their tag suggested to their customers: “Think Different.”

Yet, far to many change efforts fail because of their lack of willingness to go down a new path. We try to “change without really changing” or plan change without making any provision or sacrifice to make it happen.

Here are the six most common errors made in change or reengineering efforts:

  1. Trying to fix a process instead of changing it
  2. Trying to make reengineering happen from the bottom up
  3. Skimping on assigned resources
  4. Trying to make reengineering happen without making anyone unhappy
  5. Neglecting people’s values and beliefs
  6. Being willing to settle for minor results

In a business environment with so many challenges, you can’t afford any more failed change. Maybe it’s time to “imagen“ a new way forward. Contact us if we can help.

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Thu, 30 Jun 2011 11:52:00 -0700 Brands as Patterns http://imagenconsulting.org/brands-as-patterns http://imagenconsulting.org/brands-as-patterns

There is some BRILLIANT thinking in this article that should be considered by businesses and marketing professionals.

Gone are the days of static-anything. Gone are the days of postured presence and one-dimensional interactions. And so, the concepts of branding must change too.

Having managed branding and communication efforts for numerous organizations, I have always resisted branding presentations that are about learning the lessons of Nike, Apple, and McDonalds. For almost every branding effort, these examples are esoteric and of no real value to the discussion and needs at hand. This article is of a different bread – principled, philosophic, and highly relevant to the discussion you should be having about your brand in today’s communication environment.

Here are some of the highlights. I’ve attached the downloadable PDF below.

The Background and Brand Environment: We all know that brands are increasingly accessed digitally, but a less considered consequence is that the interface through which a brand is accessed has become a primary identity element. This requires that a brand's "identity" should not only be defined statically or dynamically but also iteratively through successive release and behaviorally through interactions. Through this iterative interaction, the brand becomes a constantly shifting relationship between the company and its customers. Through the interface, the customer assumes the right to some control, ownership, and authorship of the brand.

 As the digital world evolves, the customer's ability to inform the brand will outstrip the company's ability to control it. As a result, the brand is no longer the proprietary tool for the company that founded it but an ongoing negotiation among the founding company, its own workforce, and the customers who have invested in the end product. The added dimension of interface reveals an unparalleled breadth of a brand's characteristics and gives access that is perpetual and immediate. Therefore, the customer expects the brand to be as responsive and real-time as any medium through which it is accessed, while maintaining consistency no matter how it is experienced.

To maintain a brand's value in the future, one must begin by understanding the basics of cognitive psychology -- how people judge human consistency and anomalies of character, and how people perceive human relationships. This reveals greater understanding of how to achieve consistency beyond repetition. Consistency is still at the heart of a brand's value, but in this fluid and agile world, repetition cannot be the only rule.

Consistency in human behavior is not derived from repetition alone; it is about the formation and recognition of coherent patterns. Patterns are the way our brains perceive actions, thoughts, memory, and behavior to ultimately inform belief. They allow for differences while creating a whole. Patterns are unique in the fact that they create consistency around difference and variation. Creating a believable and consistent brand begins with the creation of coherent patterns.

The Brand Pattern: A brand pattern is more than how a brand looks. It is the coherence and consistency between how the brand acts, looks, and responds over time. Brands are temporal -- their past, present, and future is available in one URL. This kind of interface demands iterative management. The limited elements of traditional brand strategy, such as brand bibles, guidelines, values, and promises were not designed to accommodate this. So we must begin to create the tools that will make a brand perform.

A pattern needs to bridge the totality of what a brand can be -- it must be the master plan to create strategic consistency -- as well as the micro plan to create a single, relevant tactic. It must encompass systems (which are expansive and multiple) and narratives (which are reductive and singular). By doing so, brands are given room to unfold and grow iteratively without the need for radical change.

A brand pattern creates more value than repetition. It provides coherence among disparate mediums and continued relevance that can adapt and respond to its audience. A brand pattern connects a product to an experience and an audience, allowing the brand to continually grow.

 

Brands As Patterns (Method).pdf Download this file

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Thu, 14 Oct 2010 09:24:43 -0700 Quote: Hybels on Wrestling With Words http://imagenconsulting.org/quote-hybels-on-wrestling-with-words http://imagenconsulting.org/quote-hybels-on-wrestling-with-words
Bill_hybels

“The best leaders I know wrestle with words until they are able to communicate their big ideas in a way that captures the imagination, catalyzes action, and lifts spirits.” Bill Hybels

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Tue, 12 Oct 2010 12:17:00 -0700 Quote: If the People Grow... http://imagenconsulting.org/30335764 http://imagenconsulting.org/30335764

Quote_marks
“If the people grow, the company will grow.” - Peter S. Cohan

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Tue, 05 Oct 2010 09:01:08 -0700 Quote: Innovation as a Life Force http://imagenconsulting.org/quote-innovation-as-a-life-force http://imagenconsulting.org/quote-innovation-as-a-life-force
Quote_marks

“Develop the leadership mind-set that embraces innovation as a life force, not as a technological improvement.” – Frances Hesselbein

[Our “imageneering” process can bring your business’s innovation to life! Contact us to find out more.]

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Tue, 05 Oct 2010 09:00:59 -0700 Quote: Thoreau on Vision http://imagenconsulting.org/quote-thoreau-on-vision http://imagenconsulting.org/quote-thoreau-on-vision
Henry_thoreau

“It's not what you look at that matters, it's what you see.” - Henry David Thoreau

[Thoreau had it right - what we see is the key! Even in challenging times, opportunity abounds. Let us help you create strategies that maximize your organization’s team, its strengths, and its emerging opportunities. Contact us for an initial “off-the-clock” meeting.]

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Tue, 05 Oct 2010 09:00:54 -0700 Eleven "Lessons" for Business Survival http://imagenconsulting.org/eleven-lessons-for-business-survival http://imagenconsulting.org/eleven-lessons-for-business-survival
Jim_seybert

My friend Jim Seybert recently celebrated his 10th Year in business by penning the following “lessons” that he’s learned over that time period:

1) Patience and impatience each have their uses, and knowing when to wait or push ahead is sometimes impossible to ascertain.

2) Being flexible is a good thing, unless the situation calls for standing your ground.

3) The plural of focus is focii and focii is a one-word oxymoron because you really can't focus on more than one thing at a time, even though you must to survive.

4) Sometimes the most stubborn person is the one who refuses to stand still and allow a new idea to just pass by.

5) Taking time to rest has greater long-range value than having too much to do, but it's important that you have something from which to rest.

6) Even the most pompous of asses will occasionally have something of value to share.

7) It helps to have more than one Plan A.

8) A vast majority of the seeds you plant will never take root and you won't know which will until they do. So scatter as many seeds as you can and ignore the ones that never sprout.

9) Keeping up with all the social media channels is an annoying pain and probably not worth the effort - which is essentially what they've been saying about all advertising channels since advertising began.

10) Doing "more of the same" is never a good recipe for successful change - unless you haven't been doing enough of it in the first place.

11) All change boils down to one of two things: You can do a different thing, or you can do things differently.

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Wed, 22 Sep 2010 18:07:23 -0700 Top 10 Tips for Building a Generous Business http://imagenconsulting.org/top-10-tips-for-building-a-generous-business http://imagenconsulting.org/top-10-tips-for-building-a-generous-business
Choosing_generosity

More and more business owners are being influenced by the generosity message. There is a grow­ing need for practical insight on how to create a generous business. If you’re considering making the move, here are “Top 10 Tips” to help to jump-start your thinking:

#1. Make Sure the Business is Strong and Respected

You can’t have a successful giving program without profits. Taking care of your customers and providing great service and products is im­perative if you want your customers to support you in this endeavor.

#2. Lead by Example

Make a personal commitment of your own time, talents, and money. Don’t ask your staff to do something you aren’t willing to do yourself.

#3. Include Stewardship in Your Mission and Vision Statement

Make your goals more powerful and meaning­ful by going beyond just being number one in your market.

#4. Set Giving and Relationship Goals

You may want your initial goal to be ambitious and fun (e.g. percentage of profits, total dollars, involvement, alliances built, vol­unteer hours). You use business metrics, so why not use giving metrics? Measure results, not just dollars.

#5. Empower Your Staff and Their Families

A “generous business” starts with the owner and leadership team but cannot be accomplished without broad staff involvement. True transfor­mation happens as your whole staff and their families become owners and shapers of the vision.

#6. Be Creative, Take Risks

Get creative, when it comes to giving programs, and add them progressively as the giving cul­ture grows and skills are developed. Support new ventures and passionate people.

#7. Develop Guidelines for Focused Areas of Giving

Be careful about where money goes because your reputation goes with it. Draw boundaries that you and your staff can live with.

#8. Recognize That It’s Not About the Money

It’s about building relationships and changing the hearts of your staff, your change partners, and the lives of people you are reaching.

#9. Learn from Mistakes

Don’t be afraid to experiment and change. Find what works for you. Use mistakes in grants or programs as opportunities to learn.

#10. Celebrate Giving Successes

Develop programs to recognize the impact of your company and staff. Bring out the joy for everyone!

We’ve helped a few business successfully implement “generosity” into their business plan and corporate culture. We’d love to help you and your business too.

[Material for this post taken from an article by the National Christian Foundation.]

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Fri, 03 Sep 2010 01:58:00 -0700 Listen First, Comment Later http://imagenconsulting.org/listen-first-comment-later http://imagenconsulting.org/listen-first-comment-later

Meeting3
When new information is introduced at the start of a meeting and opinions are held until the end, groups make smarter choices.

What could be worse than a business meeting where participants ignore the right information and make the wrong decision? Recent research reveals a simple way to reduce the chances of this unfortunate outcome. Several studies have shown that when groups fail to arrive at decisions, it’s often because they devote too much time to finding common ground rather than weighing the pros and cons of what each person is saying. Building on that notion, this paper finds that meetings are especially ineffective when attendees begin by disclosing which way they are leaning; upon voicing an opinion about a decision, people are more likely to ignore information that others introduce, even if it could potentially change their opinion or contribute to a better decision.

The authors simulated a meeting environment by inviting participants to play the role of a member of an airline hiring committee that was choosing a single pilot from among four candidates. In one set of experiments, the subjects received individual pamphlets containing partial and different information about each of the candidates. They were then split into groups. In some groups, members immediately told each other their selection; in others, they kept their choices to themselves. The groups were then handed complete dossiers on the pilot candidates, at which point it became obvious who the best person for the job was. Despite this, people in the groups that had initially shared their preferences based on the incomplete data mainly stuck to their original choices and remembered little about the information presented at their meetings, suggesting they had failed to pay much attention to details introduced after they voiced their opinions. By contrast, the groups that had been closemouthed about their favorite candidates more readily identified the best person for the job.

According to the authors, 90 percent of group discussions begin with the members disclosing their pre-meeting biases. Considering the results of their research, the authors advise managers to reduce the number of distractions that may impede group members from processing new information and to ask participants to hold their opinions until the end of a meeting.

Bottom Line: Individuals fail to process information introduced by others during meetings after their own preferences have been voiced, which hinders optimal decision making.  

Author Profile: Matt Palmquist was a founding staff writer and is currently a contributing editor at Miller-McCune magazine. Formerly, he was an award-winning feature writer for the San Francisco–based SF Weekly. // Original Material::Title: Knowing Others’ Preferences Degrades the Quality of Group Decisions (Subscription or fee required.); Authors: Andreas Mojzisch and Stefan Schulz-Hardt (both affiliated with Georg-August-University); Publisher: Journal of Personality and Social Psychology, vol. 98, no.5; Date Published: May 2010

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Thu, 26 Aug 2010 09:27:00 -0700 Answering Engagement Issues with Maslow http://imagenconsulting.org/answering-engagement-issues-with-maslow http://imagenconsulting.org/answering-engagement-issues-with-maslow

Chip_conley
Recently read a great interview with one of my favorite authors on company culture – Chip Conley, author of Peak: How Great Companies Get Their Mojo from Maslow.

One highlight: “Every survey that's been done in the U.S. tends to show money is not the primary, secondary, or third; It's fourth place on why people leave their jobs. The primary motivator of disgruntlement at work is the feeling of not being recognized. People join a company and they leave their boss, as Marcus Buckingham said. The bottom line is the ultimate motivator that says ‘I gotta to out of here’ is not that you're underpaid, it's that you feel under-respected or under-recognized. There's a lot of research that shows that. Unfortunately, the practice of management tends to not take account of that.”

Highly recommended read! Check out the rest of the interview www.fastcompany.com/1685009/chip-conley-wants-your-employees-to-hit-their-pea...">here.

[Let us help you “imagen” a thriving company culture, and then put it into action! Contact us to schedule an initial meeting.]

 

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Wed, 25 Aug 2010 23:53:27 -0700 Lead with Your Time http://imagenconsulting.org/lead-with-your-time http://imagenconsulting.org/lead-with-your-time
Business_coversation

In the workplace, leaders are often so busy trying to keep up with their workloads and the responsibility of taking the organization forward that they fail to spend the quality time with their staff necessary to support, guide and build relationships. While the team may be profitable, over time it will lack the depth and quality necessary for long term success.

Effective leaders..

  • Appreciate the value of spending time with their team members in support, training and things not related to work.
  • Realize that their time is limited and valuable and so think about how and who they will spend their time with. Often it's the "creaky door that gets the oil" and the leaders' precious time is taken up by exceedingly needy and problematic team members. This will impact on the effectiveness of the team, as the team members who want to grow and develop can miss out on this time with their team leader.
  • Manage their time well and can say “No!” at the right time.
  • Know that for long term success it is important to find a balance between time at work and time at home. What is the value of being successful at work when all of our personal relationships are falling apart?

So, who are the people in your team (and in your family) you need to spend some more time with? How are you going to set this up so that it happens regularly? Are there people in your life that you should be spending less time with?

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Wed, 25 Aug 2010 17:49:00 -0700 13 Books That Will Blow Your Mind http://imagenconsulting.org/13-books-that-will-blow-your-mind http://imagenconsulting.org/13-books-that-will-blow-your-mind

Mba_books
Blogger and business owner Rich Brooks recently posted "13 Business Books That Will Blow Your Mind" on the FastCompany website:

 

I’ve only read 6 of the 13 (see “*” on the list). What about you? And what would you add to the “blow your mind” list?

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Tue, 17 Aug 2010 10:45:37 -0700 Changing the Measure of "Success" http://imagenconsulting.org/changing-the-measure-of-success http://imagenconsulting.org/changing-the-measure-of-success
Dollar_key

Here’s a great article from FastCompany about why investing in your team requires a long-term focus, and is the only thing that will bring long-term results. William Yost argues that if we’re going to succeed, we need to change what we measure (at least the exclusivity of what we measure) and the time frame in which we measure it.

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Sun, 15 Aug 2010 22:55:53 -0700 Quote: Beginning the Journey http://imagenconsulting.org/quote-beginning-the-journey http://imagenconsulting.org/quote-beginning-the-journey
The_journey

"Every good journey begins with knowing where you are and being willing to go somewhere else." Richard Rohr

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Wed, 04 Aug 2010 11:44:00 -0700 Quote: Rebuilding Trust http://imagenconsulting.org/quote-rebuilding-trust http://imagenconsulting.org/quote-rebuilding-trust

Trust_2

“It is easy to trust someone who has never let us down. But if we are taking any level of risk at all there will be breakdowns, some of which will be caused by us. And rarely do we act fully alone – some breakdowns will happen because we have pushed the boundaries of what is possible given the dynamic of our existing relationships. Unless we use the inevitable breakdowns in an uncertain, rapidly changing world to learn how to trust each other more, we won’t grow to meet the challenges we face, let alone be prepared to take the risks required to do the extraordinary together.

 

“The opportunity of leveraging breakdowns in trust to fuel breakthroughs in relationship is not just a nice possibility. It is an essential skill for thriving in a world that increasingly depends on or ability to cooperate and collaborate to be successful.” - Susan Mazza

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Tue, 03 Aug 2010 13:23:22 -0700 Quote: Authentic Leadership http://imagenconsulting.org/quote-authentic-leadership http://imagenconsulting.org/quote-authentic-leadership
Leadership_3

“You need to be authentic as a leader — to behave in a way that is consistent with your values. You earn the right to lead. You need a leadership philosophy that's grounded in self knowledge, and that begins with your purpose or passion. Why are you a leader? What do you intend to do as a leader, and how do you bring your values to that intention? Today's environment calls for visionary leaders who have a firm knowledge of themselves — knowledge that can translate into authentic, forward-focused action. The origins of your leadership style are in your life experiences. Determining the meaning of those experiences, and how they have shaped you, will transform the way you lead.”

Todd Henshaw, retired U.S. Army Lt. Colonel

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Fri, 30 Jul 2010 07:09:51 -0700 Quote: Risk http://imagenconsulting.org/quote-risk http://imagenconsulting.org/quote-risk
Risk_blocks

“We need to accept risk as a normal condition.” – James Champy

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Thu, 29 Jul 2010 09:37:00 -0700 Quote: Love Your Leadership http://imagenconsulting.org/love-your-leadership http://imagenconsulting.org/love-your-leadership

Warren_bennis_2

“Every effective leader I’ve know is passionate about what he or she is doing. The time and energy devoted to work demand a commitment and conviction bordering on love.” - Warren Bennis

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Tue, 27 Jul 2010 22:53:25 -0700 Quote - The Courage to Start http://imagenconsulting.org/quote-the-courage-to-start http://imagenconsulting.org/quote-the-courage-to-start
Business_starting_line

“If you lack the courage to start something, then you have already finished.” – Anonymous

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Tue, 27 Jul 2010 22:52:13 -0700 Idea - Catalyst or Controller? http://imagenconsulting.org/idea-catalyst-or-controller http://imagenconsulting.org/idea-catalyst-or-controller
Catalyst

Jimmy Wales is a catalyst. As founder of Wikipedia, he has built a life and business around engaging, empowering, and collaborating with a community of people. Wikipedia takes its name from the word “wiki” (from the Hawaiian word wiki, meaning "quick") and encyclopedia (from ancient Greek meaning "the circle of arts and sciences"). Wikipedia's 15 million articles have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. Said Wales, “I couldn’t write and encyclopedia by myself. From the very beginning, Wikipedia was a community.”

Actually, it didn’t start out that way. The venture began as Nupedia, an online English-language encyclopedia whose articles were written by experts and reviewed under a formal process. But Nupedia languished for almost a year, unable to generate compelling content and to compete with existing encyclopedia powerhouses such as Encyclopedia Britannica.

Releasing control of the tool is the thing that actually led to its success. But just because Wales is not in control doesn’t mean he’s hands-off. Jimmy is a catalyst for Wikipedia. He focuses his attention on maintaining the health and energy of the community, solving disputes, and keeping people engaged. He empowers people and gets out of the way…letting go, trusting people, and relying on others to effectively build the site. And it’s working – quick!

So, would you characterize your leadership as “catalyst” or “controller”? Is it working?

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